![]() ![]() Writing in July 2018 only the following streaming services offer support for the UltraViolet digital locker: You can then view the films online through UV-compatible apps. Walmart, which owns streaming service Vudu, also offers Disc to Digital service when you bring your DVDs to their store. However tests have shown that even when a film is eligible for Disc to Digital the user experience is quite poor and does not work at all times. You can do this via software (Vudu) by placing your Blu-Ray or DVD in the disc drive. You can buy UltraViolet versions of your existing DVDs and Blu-ray discs for a small fee. Many DVDs and Blu-Rays include codes that are redeemable on the UltraViolet website. ![]() If the selected title does carry a UV license the logo would be present prominently. When making a purchase through either means do look for the UV logo. There are two ways that you can purchase an UltraViolet compatible film – through an online digital store, and via purchasing a DVD. By making iTunes interchangeable with any other platform selling music, the music studios retained control over the market while undercutting Apple’s hopes of gaining leverage over studios. By removing a DRM from music purchased, users can easily migrate to other rival music players. A DRM ensured that once a user purchased a song via iTunes, they are locked on for life to iTunes + iPod ecosystem. While Jobs argued that this move was done to improve the user experience, in reality the fact was that the iTunes + iPod ecosystem was getting so dominant that users were increasingly getting locked onto the platform. Content Creators retain control over marketĪ second motivation is that by making where you purchase from and where you watch content interchangeable, movie studios are undercutting the power of streaming platforms to lock users in.īack in 2007 Steve Jobs wrote his “Thoughts on Music” about removing DRM from music purchased through iTunes. The ultimate objective is to prevent different streaming platforms from becoming silos, so that users are not restricted in the kind of apps that they can use. By storing all your licenses in a single UV digital locker and then connecting the locker to all your accounts on Apple, Google and Amazon, you should get access to streaming content across all UltraViolet-compatible apps and devices. The idea is that once you purchase a movie from a particular online storefront, you are not locked in to that storefront to access the films on the platform. That is the purpose that a Digital Locker seeks to serve. A far better experience would be for all three films to be available on all three platforms. Not finding it there I look for it on iTunes. I first look for the film in Google Play. An year later from then I want to watch Despicable Me. Another six months later I purchased Get Out on Google Play Movies & TV. Six months later I purchased Ironman on iTunes. Users should not be locked into the platform where they purchased a film With a mechanism that allows users purchasing DVDs to link it to an online copy, studios retain incentives for users to purchase DVDs at a time when users increasingly prefer to view video content on the go. Since their release in late 90s, DVDs have been among the biggest sources of revenue for movie studios. Then you can stream the film via an compatible app. When you buy a Blu-Ray branded with UltraViolet logo you get access to a rights code with which you can restore your purchase to the UltraViolet digital locker. Why a Digital Locker? Ensure Users purchasing physical Blu-Rays and DVDs can stream films online Flixster and Vudu were the first streaming services to support the Ultraviolet. On October 2011 the DVD release of the film Horrible Bosses marked the first time a DVD title was released with an UltraViolet license. The following year, five of the major studios – Warner Bros, Sony Pictures, Fox, Universal and Paramount, and the mini major Lionsgate announced support for Ultraviolet. The platforms that are compatible with Ultraviolet DRM would still have to be DRM compatible (that content should be protected by DRM is a prerequisite for any streaming service offering Hollywood content).ĭigital Entertainment Content Ecosystem conceptualized the UltraViolet Digital locker in 2010. The purpose of a Digital Locker system is to bring together rights owners (Movie studios) and streaming platforms (for example Google, Apple, Amazon) to create a centralized information locker where all content licenses that a user purchases are stored. By default if you purchase a film using Google Play Movies & TV, your license is valid only for viewing on the Google App. When you purchase a film you are actually purchasing a license to watch that film.
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